Origin House Inc. came forward with a new brand concept: a single pre-roll occasion joint targeting the active lifestyle, outdoor-oriented consumer market. Pacific Remedy was born, and so was a new vertical in the market.
scope
Branding + Identity + Packaging + Photography
year
2019
About the project
Shatter Joint
Studio Ethur Ethur teamed up on a complete, comprehensive brand build-out. A full schematic for the brand was built, from brand persona, packaging, advertising, & digital. The result was a complete go-to-market brand package ready for distribution.
